I just don’t know what suits me anymore.”

It’s usually said with a nervous laugh, or a sigh, or even a tinge of frustration. And every time I hear it, my heart aches a little because I know what’s behind it.

These words don’t just mean, “I’m not sure what to wear.”

Many women don’t consider their style personality when shopping. They’re aware of areas they feel self-conscious about, but they don’t fully understand their body shape as a whole. Instead of dressing to enhance their natural proportions, they focus on hiding their “bad bits” and, in doing so, often make themselves look and feel worse.

Then there’s the overwhelm - so many clothes, yet nothing feels right. My client kept buying pieces that didn’t work together, leading to frustration and wasted money.